I was in Meijer’s Saturday doing some last minute grocery shopping for Christmas. As I am going down the isle, I couldn’t believe my eyes. Right next to the Christmas candy were some big red heart shaped pillows. Valentines Day stuff!! We haven’t even made it through Christmas yet!!
Ah yes, the next big holiday is Valentines Day. I suspect that come Tuesday, all of the Christmas stuff will be 50% off or even more. Gotta make room for the Valentines Day stuff.
Unfortunately for the retailers, Valentines Day is not a major event; candy, cards, flowers and lingerie for the most part. Of course, if you happen to own a flower shop, candy store, card shop or lingerie store, Valentines Day may be your busiest holiday. But for the rest of the retailers Valentines Day is not that big.
The first problem with Valentines Day is that it is centered around a limited motif. Unlike Christmas which has Santa Claus, reindeer, elves, snowmen, holly, Christmas trees, etc. Valentines Day has only the red heart.
There is only so much that you can do with the red heart. Red heart shaped pillows, candy boxes, balloons, pasties, that’s pretty much it. And lets not forget heart shaped cookies and cakes.
Realizing this dilemma, retailers have move into just the color red as in red satin pajamas or red satin sheets. Associating the color of red with Valentines Day offers the retailers more versatility as they can use the same products for both Christmas and Valentine Day. Genius!
Anyway, it annoys me when retailers start putting out merchandise for the next holiday when the immediate one has not yet even occurred. It is bad enough that they get the stuff out the day after the previous holiday. And, I suspect that in another week or two I will be able to buy a new swimming suit but not a winter coat. Oh well.
Very strange..
It would be helpful to your readers to give a brief explanation of who Meijers is. I only know because I used to live in your neck of the woods.
Good point.
I am glad that I am not the only one who has the pet peeve of selling the next holiday stuff before the current one is over. Now I can’t believe they are selling bathing suits in the middle of winter. When freezing from the cold snap the least thing I want to see is a bathing suit, shorts and t-shirts. Now what would happen if for example in the middle of winter I loose one of my gloves. Hmmmm….Can I go to the store and buy a new pair….Ah No But I an get some summer clothes to keep me warm on a long winter’s night. I wonder who’s bright idea it is to rush the holidays. Now that Christmas is over with and they have displayed the Valentine stuff for over a month, you should start seeing Easter candy. It has been a pleasure reading your blog.
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