When I was in Meijers (regional grocery chain) the other day, I walked down the wine isle and noticed that they were carrying a new brand of wine. It is called “Fat Bastard”.

Now, I realize that in the race to get your attention, some wineries have come up with unusual names, such as Yellow Tail. But what happened to the good old days when wineries had dignified names such as Chateau Mouton?

While Fat Bastard might be a conversation piece, it doesn’t contain any lasting appeal. In fact, it sounds like the kind of wine that you drink right out of the bottle. Perhaps even with a straw.

I wonder if it has a screw cap?