A number of years ago, I purchased an Anti-virus software package. When the license expired, they offered me the option to renew it on line. And so I did. And, each year when it was time to renew, the license fee increased.
At first, the renewal fee seemed reasonable. But after a while, I discovered that I could buy the last version in the store cheaper than I could renew it on line. And so, that is what I have been doing.
I would have thought that renewing on line would be cheaper for the software company than packaging and distributing a disk. But, what ever.