The other day, I went to Meijer (regional grocery chain) to purchase some deodorant. Since I am not fond of shopping for personal hygiene products, I tend to buy the same brand each time I shop. Not only do I buy the same brand, I tend to look for the same packaging.
So, I was some what confused when I found my usual deodorant brand but in a different colored package. And I was shocked at the price. A two pack was $7.00! Wow. But, as I scanned the shelves, I found my usual deodorant in the usual two pack for only $3.00.
So, I wondered, what was the difference? Upon closer examination I discovered that the $7.00 pack was Women’s deodorant. But why the price difference? Did the womens contained more deodorant. No, it actually contained less deodorant. Was it better? I don’t know.
While there may be subtle differences between the two deodorants, I suspect that the real difference had more to do with what the two genders are willing to pay for protection.