The other day, I received a meeting request from a Senior Executive Management Assistant. Now, I had never heard of a Senior Executive Management Assistant. And, I was impressed with the title until I got to the “assistant” part.

First, there was the “Senior”. This was no “junior”, this was a “Senior”. Following that was “Executive”. Wow! This person person is an “Executive” no wait, a “Senior Executive”! Not only a “mover and shaker” but a Senior “mover and shaker”. Obviously, some one who has been around for a while and is in the “know”.

Following the “Senior Executive” was “Management”. “Management”!! Double WOW!! Definitely a leader! This is someone who is controlling the fate of the state, maybe even the nation!

Then there is the “assistant”. Assistant!? Wait, is this person then the “Senior Assistant” to the “Executive Management” or the “Assistant” to the “Senior Executive Management?”

Either way, at the meeting, this person was serving coffee. Titles are cheap.