Location, Location, Location.

Over the years, I have seen a number of businesses move from their modest location to a more glamorous one and then go out of business a few years later.

A clothing store, that had been in business for almost a 100 years in downtown Grand Rapids, moved to the suburbs. They only lasted 10 more years in their new building.

A furniture store that I frequented in an older neighborhood of Lansing, moved after 50 years to a new location in a prime business district. It was gone in two years.

A book store across from the MSU campus was a landmark for many years. But, when they put up a new building, they soon went out of business.

The latest was a high end furniture store in Grand Rapids. They moved to a new location in the burbs and closed after a year.

Now, with all of these businesses, their success was their product and not their location. But, by moving, they only increased their overhead and not their sales. And so, their successful businesses floundered.

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