The other day, when I was in Meijer (regional grocery chain), I over heard one woman asking another “Where’s the bread?”

This question surprised me because, judging by her proximity and direction in the store, she must have already pass the bread isle.  It wasn’t until I rounded the corner that I realized that the bread isle was missing.

That’s right, the entire bread isle was missing!  And so was the beer isle!

Now, I could understand if the bread isle was missing.  After all, they had way too many brands of bread.  And in all actuality, all you really need is your basic “white” and “wheat” and maybe a “rye”.  But, the beer isle is a whole different matter.

Lowell depends on it beer,…and frozen pizza.  The main staples of the Lowell diet.

And, not only were the beer and bread isles missing, so was the pop isle.  And since I needed to buy some pop, I needed to find the pop isle.

Well, I checked the ends of the isles.  Sometimes they put their pop out there.  It is intended to attract attention.  I guess the idea is that if you put pop on the ends of the isle, you will attract impulse buyers.  But, like beer, I think that most people already know what they want before they hit the store, so end isle displays of pop are a waste of time.

But, there were no end isle displays of pop, so I had to look for the pop.  Well, I found the pop.  It was right next to the beer in the pet section.  OK.

Well, I guess they figure that if you need a case of beer you probably also need a pail of Kitty litter.

And, I suppose you could also pick up a package of doggy snacks.

I never did find the bread.  Progress.