Meijer Signs.

My local Meijer (regional grocery chain) has remodeled their store.  While I understand their need to remodel, they relocated everything.  And to add to my frustration, the new signs that they put up are totally worthless.

The signs hang in the middle of the isle.  When you approach the isles, the signs only show you what is on the selves  on that side of the isle.  If you want to see what is on the shelves on the other side of the isle, you have to read the back side of the sign.

This means that if you don’t find what you are looking for by reading the signs in one direction, you have to turn around so that you can read the signs from the other direction.  And then, the signs only list three items per side.

But, the sign information is not useful.  Instead of listing general items like condiments, baking and canned goods, you get specific items such as pickles, rice and soup.

Now, if I happened to be looking for pickles, rice and soup, I would be set.  But, I am looking for salad dressing, baking soda and mushrooms.  And, guess what?  I CAN”T FIND THEM!!!!

I think that the MBA who designed these signs was from a third world country where they only carried pickles, rice and soup.

Hey Fred!!!,  here is a clue for you and I won’t even charge you $500,000 for the consultation.   Have the signs list what is on both side of the isle.  And list them generally like baking, snacks, canned goods, condiments, etc.  Get it?

And Fred, I will take this issue to corporate!!

1 thought on “Meijer Signs.

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