Back in 1904 a young entrepreneur, named King Gillette, was looking to invent a product that he could produce and sell to the public. An old friend advised him to invent something that was cheap and disposable. That is when he hit on the idea of the safety razor.

At the time, everyone told him that it was impossible to create a sharp, thin, steel blade. But a MIT graduate proved them wrong. And thus, the safety razor was invented.

He sold his product to the US Army during WWI and soon, everyone was abandoning their straight razors for his safety razor. And of course, he didn’t make his money on the razors themselves, he made his money on the blades.

So, when I received my free Gillette Fusion razor in the mail, it was no surprise that a package of blades cost me $20.

The man was a genius!