Don’t burden your heirs! That is what the ad said. How are you burdening them? By leaving them with your jewelry thats how.

Instead, the ads wants you to sell your jewelry to them. Of course, with the bad economy, people are sell off their jewelry so the pawn shops are flooded with the stuff. And, there is so much of the stuff that it is going for only about 25 cents on the dollar. So, it really is a buyers market right now.

But, I disagree with the ad. Instead of selling off your jewelry right now when the market is so bad, why not let your heirs decide instead. Who know, maybe they will like the stuff that you bought.