The news media is now focusing on JC Penny’s and their sales.  It seems that some sale items are marked down to the manufacturer’s suggested retail price.   This means that the presales price was actually above the manufactures suggested retail price.

Now, note the word “suggested” in suggested retail price.  This means that the retailer is not required to sell at that price, rather, it is the “suggested” retail price.  So, if Penny’s decides to sell an item at above the suggested retail price, that is their choice.  And, if Penny’s decides to have a sale where they drop their price, that too is their choice.  I believe the term is “free enterprise”.