As I was waiting to pick up a prescription at Meijer’s (regional grocery chain) I noticed a Dr Scholls machine setting there. Since I had time to kill, I decided to check it out.

By standing on this machine with out your shoes on, it can analyze what size and model of gel inserts that you need for your shoes. So, since I have a pair of $10 shoes that are a little hard on my feet, I decided to give it a try.

First, I had to lift one foot and lean forward until the cross hairs hit the target. Then I had to do the same with the other foot. Then it told me what make and model of gel insert that I needed for my shoes.

Once I got the right information, I scanned the rack for that particular product. There it was, $4.95. Not bad. But wait, it wasn’t $4.95, it was $49.95.

Now, I couldn’t see spending $50 on gel inserts for a pair of $10 shoes. Maybe if I had spent $50 on the shoes in the first place, they wouldn’t have been so hard on the bottoms of my feet. So, I scanned the regular rack of inserts and found a pair of gel inserts for $7. They worked just fine.