I was in the personal hygiene section of my local grocery store when I noticed that there were 2 deodorants sitting next to each other.  One promised 8 hour odor protect but the other promised 16 hour odor protection.  And since they were the same brand, I wondered why people would choose one over the other.  After all, why would someone not want the longer protection?  Would they say, “I don’t need 16 hour protection.  8 will do just fine.”   And what happens 1 hour after the protection expires?  Do you reek like a hog?

These are the questions that keep me awake at night.