I received an email from a company offering free shipping for today only.  Wow, free shipping.   What an offer!!  Now if they had offered free shipping for the entire month or even for a week, I might have taken advantage of it.   But a “today only” offer doesn’t inspire me to place an order.  However, the next time that I get ready to place an order, I might wait a few weeks to see if they are going to offer free shipping again.